Journal article Open Access
Web site optimisation is an integral part of digital marketing. It is not a question of choosing all the Search Engine Optimisation services that are available, but of selecting those that connect with the scope of the articulated needs. As a business owner, you want your site to show up in results when it’s highly relevant to the user. While there will be slight variations in how to do SEO for various marketing strategies and channels, the key steps remain more or less the same. Many elements go into establishing authority regarding search engines like Google. Large for-profit firms such as Target, Procter & Gamble, Coca-Cola, and Microsoft use Search Engine Optimisation. But so do not-for-profit organizations, such as colleges, hospitals, museums, symphony orchestras, and even churches.