Journal article Open Access
Brad Pitt, Rihanna, and Miley Cyrus aren't who you think they are. Tiger Woods' fall from grace would reverberate against the wholesome image, which Nike wanted to project. Waves are constantly crashing over it, filling it with water way faster than we can bail. When I heard she was staying I expected her to be a super diva like some of the other ones we had stay. The success stories of celebrities and their fame is something that the average fan craves. As observed technology is rapidly adapting, meaning communication through celebrity branding must also be updated regularly.