Journal article Open Access
Apparently the two screamed at each other for a little and then returned to set much better for the remainder of filming. This is known as the term 'Source-related Thoughts' where the source significantly sways the thoughts of the receiver. Still, we cannot blame the brand ambassadors completely for misleading. Companies can use that star power and influence to boost their own products and services. Had he been aware of the fact, he had not done the endorsement. A significant disadvantage of using celebrities in advertisements is that if a company repetitively uses the same celebrity, consumers may subconsciously begin to link the brand to the celebrity.